The 6 Pages Every Small Business Website Actually Needs
Most small business websites only need six pages: home, services, about, work or gallery, contact, and one focused landing page for your main offer. Each has a job. Together they answer a visitor's questions and lead them to call or book, without bloat.
More pages is not better. A tight site that answers the right questions beats a sprawling one every time. For most local service businesses, these six pages carry the load. If you are starting out, build these first and add more only when you have a real reason.
1. Home
Your home page has a few seconds to say who you are, what you do, and where you do it. Put your main service and area near the top, add one clear button to get a quote or book, and show a little proof. Do not make people hunt.
2. Services
List what you offer in plain language, grouped so it is easy to scan. If you can, hint at how pricing works so you attract the right calls and screen out the wrong ones. Vague service pages create tire-kicker leads.
3. About
People hire people. A short, honest about page with a real photo and a few lines on who you are and how you work builds more trust than any stock badge. This is where a local business quietly wins against a faceless competitor.
4. Work or gallery
Proof closes. Before and after shots, finished projects, or a simple photo gallery show that you do good work. If you have reviews, place a few right next to the pictures so the proof and the praise land together.
5. Contact
Make it effortless to reach you. Show your phone number, a short form, your hours, and your area. Every extra field on a form loses a few people, so ask only for what you need to respond.
6. A focused landing page
One page built around your main offer, like a free quote or a specific service, gives you somewhere to send ads or Google traffic. It has one goal and one button, so it converts better than a general page.
A five or six page site done well outperforms a fifteen page site that buries the important parts. Clarity beats volume.
If you are not sure which pages your business actually needs, we can map it out in a free audit. Sometimes the answer is fewer pages, better organized.